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Trinity Mirror Print E-mail

Interaction and more...

In 2004, Eckoh was appointed by Trinity Mirror, the UK's biggest newspaper publisher, as the primary partner to supply its interactive services in the UK. As well as national newspapers such as the Daily Mirror, the Sunday Mirror and The People, Trinity Mirror also publishes some 240 regional and local titles. UK newspapers are now using interactive services more frequently as a means of developing a deeper relationship with their customers; Trinity Mirror has been and remains, one of the leaders in this fast developing and innovative  technology.

Since 2004, Eckoh has provided a range of interactive services to Trinity Mirror including competitions, votelines, games, dating and astrology using IVR, SMS, MMS and the Web. By working closely with Trinity Mirror, Eckoh continues to develop services which engage readers and grow revenues for the Group's titles.

Matt Brittin, Commercial Development Director for Trinity Mirror
 
"Eckoh are leaders in the field of interactive service development and have the capacity to handle the volume of traffic that a group like Trinity Mirror generates."

About Trinity Mirror

Trinity Mirror is the UK's largest newspaper publisher, with a portfolio of more than 500 media brands. This includes some 240 local and regional newspapers, five national newspapers and four sports titles, as well as over 300 websites.

 
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