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Home arrow Investor Relations arrow RNS Announcements arrow 2004 arrow Eckoh appointed as interactive telephony partner for ITV
Eckoh appointed as interactive telephony partner for ITV    28/01/04 Print E-mail
Eckoh Technologies plc ("Eckoh"), one of Europe's largest speech application service providers, today announced it has been appointed by the UK's biggest commercial television network ITV (formerly Granada and Carlton), to provide interactive telephony services to the channel.

The contract, which commences on March 1st 2004, was won after a competitive pitch process, and is anticipated to generate considerable revenues for both organisations as the interactive telephony formats for broadcast programmes continue to grow and develop. The agreement covers existing shows which use telephony such as This Morning, CITV, Ant and Dec's Saturday Night Takeaway, Trisha and The Vault, as well as new formats that are yet to be broadcast.

Today's announcement will allow ITV to gain access to Eckoh's sophisticated call processing platform which with over 7,000 ports is the largest of its kind in the UK. The platform supports the traditional telephony broadcast services such as votes, competitions, polls and audience data capture, but also provides new technologies such as speech recognition which gives ITV the opportunity to enhance new programming concepts still in development.

Nik Philpot, Chief Operating Officer for Eckoh Technologies, says:

"This deal further consolidates our position as one of the largest providers of managed interactive telephone services in the UK and having worked well with Granada in the past we are very much looking forward to a similarly productive relationship with ITV. We have a shared desire to grow telephony revenues by developing innovative, compelling formats and we are delighted to be assisting ITV harness the huge potential of interactive television."

Ian McCulloch, Managing Director of Operations for ITV Broadcasting, commented:

"We have appointed Eckoh as our partner in this area after a rigorous process and I believe they are best placed to help us take the telephony services business forward. I am confident that they bring us the necessary technical capability and expertise which is essential to maximising the potential opportunity and we are very excited about what we can do together"
 
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