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Home arrow Investor Relations arrow RNS Announcements arrow 2004 arrow Eckoh to provide the interactive services for "I'm a Celebrity"
Eckoh to provide the interactive services for "I'm a Celebrity"    14/10/04 Print E-mail
There is a ‘real need’ for more collaboration between the telecoms and television industries if interactive TV is to realise its full potential.

So says Paul Parry, managing director of Eckoh Technologies’ Communications division, speaking at the 6th Interactive TV Show in Barcelona today. The message comes as Eckoh prepares to deliver interactive voting services and viewing software to ITV’s ‘I’m a Celebrity Get me out of Here!’ next month.

“Telecoms and television projects need to share a vision for the future,” he says. “Conceptual collaborations generate robust formats that, in turn, generate real ratings success, enhance revenue streams – and improve broadcast intelligence.”

Eckoh will provide premium rate Interactive Voice Recognition (IVR) vote lines for ‘I’m a Celebrity’, including - for the first time - real-time phone, red button, SMS and web statistic viewing using Eckoh’s VISTA software.

“Interactivity is central to the ‘I’m a Celebrity’ format,” continues Paul. “The key is entertaining voting opportunities that enhance rather than interfere with the audience experience – how many other programmes can offer that range of interaction and involvement?”

Both Parry’s speech and the ‘I’m a Celebrity’ deal follow a series of interactive collaborations with ITV following the announcement that Eckoh is preferred supplier for the channel’s telephony services. It also comes hard on the heels of the launch of VISTA, Eckoh’s own web-based software package that allows broadcasters to track viewer phone, red button and web votes in real time.

“We are on the cusp of a revolution in television – and in telecoms,” says Paul. “There is huge potential to capitalise on the great work that has already been done to develop enhanced products and services in both market sectors.”

The 6th Annual Interactive TV Conference is one of several industry events that Eckoh has been involved with in the last few weeks, including the Edinburgh TV Festival, the Future of Music TV Conference and the Broadcast Commissioning Conference. Issued on behalf of Eckoh Technologies plc by TDM Marketing Associates

For further information, please contact:

Rachel Conway / Simon Shrouder
Tel: 01625 575592
Fax: 01625 574313

Eckoh Technologies plc
Paul Parry
Tel: 08701 100 200
 
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