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Who Wants To Be A Millionaire?    15/03/04 Print E-mail
Eckoh Technologies (Eckoh), Europe’s leading speech applications service provider, has teamed up with Celador International to create a telephone version of the hit TV programme Who Wants To Be A Millionaire?

Fans of the show can now play their favourite game from any telephone 24 hours a day with guaranteed prize money available of over £100,000 in cash.

The product has been designed for syndication to telecom operators, media owners and other distributors and is available exclusively through Eckoh. The game will also be promoted on the Who Wants To Be A Millionaire? TV show from Saturday 13th March ,.

The game launched to the public on Saturday 21st February and will be available for 3 months. To play the game participants call a premium rate number 09064 72 72 72 (charged at 60p per minute) where they are greeted by the voice of Chris Tarrant. They face a maximum of 10 multiple-choice questions which they answer by pressing the relevant number on their keypad as quickly as possible, and just like the TV game they have the opportunity to use three familiar Lifelines if they face difficulty.

The questions are tiered into three levels and each day there are cash prizes awarded to the fastest players who progress through the levels in the shortest time. Answering the first three questions correctly in the fastest time wins £100, the first six questions £200, and answering all 10 in the fastest time wins £300

In addition, a weekly prize of £1,000 is on offer to the fastest overall player whilst the person identified as the quickest to answer 10 questions correctly at the end of the tournament will walk-away with £50,000!

Chris Tarrant said, “The new Telephone Game is a fantastic way for Millionaire fans to play from home, and what better incentive to get those fingers dialling than £50,000 in cash!”

Nik Philpot, Chief Operating Officer of Eckoh, commented, “This is such a great project to have been involved in as Who Wants To Be A Millionaire? is the biggest global TV game show brand. We had to make sure that we translated the same quality experience that people get from viewing the show onto the telephone, and we feel that we’ve done that exceptionally well. The reaction from promoters and players alike has been fantastic”

For further enquiries, please contact

Eckoh Technologies plc
Martin Turner, Chief Executive Officer
Nik Philpot, Chief Operating Officer
Brian McArthur Muscroft, Finance Director
Tel: 08701 100 700

Buchanan Communications Mark Edwards/Jeremy Garcia
Tel: 020 7466 5000
 
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