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Eckoh renews interactive telephony contract with ITV    14/05/05 Print E-mail
Eckoh Technologies plc, today announced it has been re-appointed by ITV, the UK’s biggest commercial television network, to provide premium rate telephone services to the channel. Eckoh anticipates that revenues from the new contract will be higher than those generated in the previous year as ITV increases the use of interactivity across its programming.

The new contract, which runs until at least June 2006, was awarded following a year in which Eckoh has successfully operated premium rate telephone services for ITV across a wide range of formats including hit shows such as I’m a Celebrity Get Me Out of Here, Paul O’Grady, Ant and Dec’s Saturday Night Takeaway, Stars in their Eyes, Hell’s Kitchen, Wish You Were Here, Today and This Morning. In this period Eckoh have successfully handled more than 28 million calls for ITV.

ITV will continue to use Eckoh’s market leading call processing platform which, with around 10,000 ports, is the largest of its kind in the UK, enabling services to be launched quickly and with the maximum flexibility. For live shows Eckoh also provide ITV with real-time monitoring of response from fixed line and mobile calls, SMS and red button using Eckoh’s proprietary VISTA platform (Viewer Interaction Statistical Analysis).

Nik Philpot, Chief Operating Officer for Eckoh Technologies, says:

This is the largest media contract in the UK for telephony services and we feel very privileged to have been awarded it for the second year running. I would like to thank the team at Eckoh who have worked so hard on this account, as undoubtedly the high level of service they have delivered, despite the huge pressure that comes with live broadcasting, has been a crucial factor in retaining the business.
A year ago I talked about the shared desire we had with ITV to grow interactive telephony revenues by developing innovative, compelling formats and I’m delighted that we are seeing the fruition of this which we hope to see continuing in 2005
.”

Jane Marshall, Interactive Controller for ITV Broadcasting, commented:

It was great that this year we did not have to run a new tender process for this contract as Eckoh have consistently demonstrated a high level of customer and technical service. We very much view Eckoh as a partner in our interactive business and we were extremely pleased to be able to appoint them as our supplier again for the coming year.”

For further enquiries, please contact:

Eckoh Technologies plc
Martin Turner, Chief Executive
Nik Philpot, Chief Operating Officer
Tel: 08701 100 700

Buchanan Communications
Mark Edwards/Jeremy Garcia
Tel: 020 7466 5000
 
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