Omni-Channel

The use of every available channel, interconnected, to deliver customer service.

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‘Omni’ means all, so this approach to customer engagement seeks to use every channel available to let customers get in touch and make payments – agent-assisted and self-service channels such as phone, IVR, chat, chatbot, web, messaging and social media. The approach will be flexible to add new channels as they become available, and channels will be integrated so that data is passed from one to the other, even during the same session if customers channel shift.

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