Brands need to find cost-effective ways to prevent sensitive customer data from being exposed and stolen. It's not just card details at risk. Data such as account numbers and home addresses are just a few examples of personally identifiable information that can be compromised.
Managing a contact center can mean you’re more likely to be exposed to, handle, use or store customers’ personal data — and so privacy laws like CCPA and GDPR apply to you. Any data breaches can result in eyewatering fines and brand damage. Digitally-savvy consumers are watching closely. In fact, 87% said they would not do business with a company if they had concerns about its security practices, according to a McKinsey survey.
Fortunately, there’s a practical way to meet the challenge.