Customer Power - Who's in Charge?
There’s been a colossal shift in the balance of power between companies and customers.
Today’s consumers will gladly use their phones as ray-guns... destroying brand reputations on social media and review websites, while organisations feel powerless to stop them. Such has been the change in control and weaponry.
Are they your unstoppable adversaries that need pacifying in the most cost-effective manner, or are you looking for new ways to work better alongside them?
As a result, we’ve put together a new eGuide specifically for you. This exclusive guide will help you discover:
- Key reasons why today's customers are different
- How their expectations have changed
- What you should be doing next to get on their right side